Technology

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The Latest Data Science, AI, and Dashboard Technologies

At North America Media Analytics, we utilize the most current technologies to help advertisers extract the necessary knowledge and insights required for more informed media decisions. We use scientific algorithms and methods to provide quick access to information that is vital to their business’s continued success.

A media buy is only as good as the research behind it. With our proven technologies, we make sure that our clients make informed decisions.

Artificial Intelligence and Machine Learning

We use AI and machine learning cognitive platforms to calculate and demonstrate our client's key performance indicators (KPIs), and drill down opportunities to identify root causes. We can quickly identify top performing media partners, gain insight into improvement opportunities, and consider the strategies that will help meet and exceed their organization’s goals.

Custom Dashboards

Our clients have access to custom dashboards with multiple data layers. They have immediate access to corporation, division, or product-level data for at a glance KPIs or deep dives into problem areas, outliers, or opportunities for improvement. We provide easy access to performance insights that are optimized for any device.

The Benefit of Real-Time Awareness

Real-time awareness of key data points encourages collaboration and corrective actions to improve media positions. We help organizations stay connected and up to date. Continual access to key data points can directly improve the bottom line.

Our technology can help eliminate data overload and allow our clients to concentrate on the metrics that will produce results. There’s no reason to continue guessing with your media performance when actionable data is available.

Media Analytics puts our clients in control of their media spend. Contact us today to find out more about how we can help your company.